Social Media Manager

Key Responsibilities

• Develop, implement, and manage our social media strategy across platforms (Instagram, LinkedIn, Facebook, Twitter, YouTube, etc.)
• Create and oversee high-quality, engaging content (posts, reels, stories, campaigns) in collaboration with the design and content teams
• Plan and execute monthly social media calendars
• Track performance metrics, analyze trends, and optimize content accordingly
• Monitor social media channels for trends, brand mentions, and competitor insights
• Build and engage with online communities, responding to comments/messages in a timely manner
• Collaborate with internal stakeholders for campaign launches and content needs
• Stay updated with the latest social media best practices, tools, algorithms, and emerging platforms

Requirements

• Bachelor's degree in Marketing, Communications, or a related field
• Proven experience in social media management (2+ years preferred)
• Strong understanding of social media platforms and audience behavior
• Hands-on experience with tools like Hootsuite, Buffer, Meta Business Suite, Canva, etc.
• Excellent written and verbal communication skills
• A good aesthetic sense and ability to brief/guide design teams
• Ability to multitask and manage time effectively
• Analytical mindset with the ability to interpret metrics and translate into actions

Bonus Points If You:

• Have worked with design, tech, or lifestyle brands
• Know your way around basic design tools like Canva, Figma, or Adobe Suite
• Have experience with paid social media campaigns
• Are familiar with meme culture and trending content formats